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Dainichi Brand Mascot Character
"YA-TO-Yan"

 

YA-TO-YA

A Delicious Pilgrimage

Shikoku, Japan's 4th largest island, is famous for its pilgrimage route of 88 temples. This pilgrimage is said to have started over 1000 years ago with Kobu Daishi, the founder of Japanese Shingon Buddhism, who found enlightenment during his wandering through Shikoku. This pilgrimage is currently being applied for as a world heritage. Many people have protected its deep green mountains as hallowed ground and this has made the surrounding seas fertile. Our project began using carefully raised fish from this fertile sea as our the chief production center. We at Dainichi care for our fish as the pilgrims their temples. YA-TO-YA is not only associated with Shikoku's 88 temples, but is a brand developed hand in hand with the earnest farmers in the fertile sea surrounding Shikoku island and Dainichi's experience and know-how as a feed manufacturer.

BRANDING

 

Confidence You Can Rely On

Food safety has become an issue both in Japan and abroad, we have established a thorough traceability system that not only closely checks each item, but allows us to show our clients the production history of every YA-TO-YA brand product. YA-TO-YA fish are nurtured with love by skilled farmers. This never ending passion to grow safe fish is truly a gift.


Quality Assurance & Wet Lab Analysis

 

A pioneer in aquaculture feeds, Dainichi based its YA-TO-YA brand fish diets on this know-how in order to create truly good tasting, safe reliable fish. The chief production center of YA-TO-YA brand fish is located on the Western coast of Shikoku Island where the fast flowing current of the Bungo Straits create an opportune area to grow healthy fish. The mission of the YA-TO-YA brand is to coexist in harmony with nature to maximize this environmental blessing.

Our Pride: Commitment, Feed, Habitat Shikoku/Bungo Straits 窶 The fertile sea's blessing

COMMITMENT: Raised by Experts

Our farmers are experts who focus solely on raising fish. They are individuals who have a passion and an unending zeal for this challenge. Using skills and techniques acquired over many years they raise YA-TO-YA brand fish.

FEED: Confidence in Feed

Dainichi is well known in Japan as a pioneer in aquaculture feed industry. Our know-how together with the best available raw materials makes a feed that is not only safe, but one where you can taste the difference.

HABITAT: Abundant Waters of Shikoku

The chief production areas of YA-TO-YA brand fish are the many sheltered inlets of the Bungo Straits. There healthy fish grow strong due to the quick flowing fertile current. Our mission is to insure that this environmental blessing is protected while maximizing the potential.

 

ONCE YOU TRY IT YOU WILL UNDERSTAND


Freshness is the key to good fish. After slaughter and removal of the spinal cord, YA-TO-YA brand fish are dispatched from our logistic centers near large consumer areas. Processing is done at our own HACCP authorized plant with stringent attention throughout all stages of production. Delivering products that may be consumed with peace of mind is the root of the YA-TO-YA brand.

YA-TO-YA  RED SEA BREAM

NATURAL RED COLOR

YA-TO-YA RED SEA BREAM  USE ONLY NATURAL PIGMENTS!

Color is very important. We only use natural pigments to allow the proper color development. This color will vividly add to the taste at the dining table.

 

HIGH FAT LEVELS

IN-SEASON ALL YEAR LONG!

The great in-season taste of yellowtail is dependent on the fat levels in the flesh! We will provide unchanging delicious yellowtail throughout the year.

 
OTHER DAINICHI BRAND FISH: "SHINKAIDAI"

OUR PATENTED RED SEA BREAM FARMING METHOD

Shinkaidai-Deep Sea Bream

ORGINALLY FROM DEEP WATERS

In the wild, sea bream normally inhabit waters with a depth of 40-50m. The deep quiet waters where the sun's ultraviolet rays do not penetrate are excellent for sea bream. We established farming technology that allows us to grow these fish at a water depth of wild sea bream. These superior fish are marketed as "deep sea farmed sea bream" and have a brilliant color and a wonderful firm flesh texture not easily found.

SHINKAIDAI MERITS:

1) Reduced melanin generation by ultraviolet rays - brilliant red color!
2) Increased water pressure results in firmer flesh quality!
3) Sea Bream are healthier and less stressed!
4) Distinct characteristics of this product make it stand out.

Our deep sea farming method is patented.

Patented Farming Method #3745339