Nutured and cultivated in the Uwa Sea, the Dainichi brand encompasses a collection of seven products whose  objective is to provide sustainable products that benefit not just our customers and employees, but also our local community and environment.

八十八鯛、八十八鰤
贅沢真鯛
asc
超冷燻
媛まぐろ
フリップオイスター
卯ふふ鱒

Yato-Ya Madai & Hamachi

Yato-Ya is in named in honor of Hachiju Hakasho, Shikoku’s renowned pilgrimage of 88 temples, and is our flagship brand. The number 8 is highly auspisicous in Japanes culture and is associated with luck and prosperity.

The Yato-Ya brand  is passionalty cultivated by local artesian producers in the clear and nutrient rich waters of Skikoku. After being transported live to one of our processing facilities, these fish are carefully processed and distributed throughout Japan and overseas. Please let us pass along prosperity to you with our seafood! 

Features
  • The fish are nurtured by skilled artesian producers, whose families have diligently raised fish for generations.
  • We provide specifically designed diets to ensure the optimal growth of these fish.
  • The Uwa Sea’s rias-style coast and swift currents is an ideal environment for the fish’s growth.

ASC Certified Madai

In 2020, we became the first company in the world to acquire the Aquaculture Stewardship Council’s (ASC) certification for red sea bream. ASC has a stringent set of aquaculture practices that must be met and maintained, including environmental conservation, feed resources, workers, and local communities. By adhering to the ASC standards, we guarantee the delivery of sustainable seafood to the market. Consumers who select products bearing the ASC label contribute to the advancement of sustainable aquaculture initiatives.

Features
  • ASC certified products provide assurance in terms of quality, supply, and traceability.
  • Through this product, consumers actively contribute to promoting sustainable aquaculture.

Yura Tai

Yura Tai is a branded fish raised with feed enriched with functional ingredients such as probiotics and polyphenols to support the health of the fish. It is cultivated in the rich natural fishing grounds of a ria coastline, where the waters are calm, deep, and abundant in nutrients and oxygen.
Additionally, it has obtained MEL certification, earning recognition as a sustainable seafood product. Furthermore, through Yura Tai, we actively promote employment opportunities for younger generations and work to preserve traditional aquaculture techniques, striving to pass on the richness of the beautiful Uwa Sea to future generations.

 

 

Features
  • The fish are supported in their health with a diet that includes functional ingredients such as probiotics and polyphenols.
  • It has obtained MEL certification and is recognized as an environmentally conscious, sustainable seafood product.

Hime Maguro

Hime Maguro achieves its unique texture through a semi-natural farming method that combines the power of nature with human intervention. This method produces fresh, lean red meat without odor, rich and flavorful fatty tuna (otoro), and sweet, well-marbled medium-fat tuna (chutoro).

The seedstock of Hime Maguro is characterized by a low incidence of shape abnormalities and a high survival rate. Additionally, it excels in disease resistance, stress tolerance, and adaptability to the environment. These qualities allow us to reduce rearing costs, minimize the use of medication and waste, and lessen environmental impact, all while ensuring the stable supply of high-quality and safe Hime Maguro.

Features
  • Fresh, non-frozen tuna.
  • Tuna that are well balanced with Akami / Chu-toro / O-toro.
  • Raised in the fast flowing, plankton rich waters of the Uwa Sea.

Flip Oyster

Pacific oysters are cultivated using the FlipFarm System, an innovative aquaculture method from New Zealand. This system involves regular flipping of the oyster baskets, which results in constant cleaning thereby promoting the growth of oysters with beautifully deep cupped shells and abundant meat throughout the year.

Features
  • Oysters with beautiful rings and deep cups.
  • A delicious texture, very sweet and rich in nutrients.
  • Ideal for eating raw, the oysters’ taste of the sea.
  • Triploid oysters are used which make them safe to offer all year round.

Cho-Rei-Kun

A premium frozen yellowtail of the highest quality, carefully crafted to preserve its utmost freshness through our patented super-cold smoking technology. Due to its extreme freshness, the difference from ordinary frozen yellowtail is immediately evident.

Features
  • Only fish with a lipid content of over 30% from Ehime are used.
  • To eliminate residual lactic acid which may adversely affect the fish’s taste, the fish rest for 16 hours in highly oxygenated tanks before processing.
  • The fish are completely bled to the capillaries via Cho-Rei-Kun technology.
  • Our streamlined processing timeframe ensures the fish are processed within 2 hours.
  • Before entering rigor, the fish are immediately frozen and stored at -45°C until shipment.

Ufufu Masu

Ufufu Masu or Cherry Salmon, are a rare Japanese fish near extinction. The aquaculture of this species was born as a result of our dedication and interest preserving this species. Wild cherry salmon descend to the sea from the local rivers when they grow until spawing when they return to the rivers.  It is characterized by its pale pink flesh and its delicate elegant taste. 

Features
  • The fish has a delicate and refined flavor, with no strong aftertaste, making it easy for everyone to enjoy.
  • Even when cooked, it remains tender and its flavor is enhanced, making it recommended for sautéing or poaching.
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